Search Engine Optimization
As 99byte Digital Marketing and Corporate SEO Agency, we offer professional SEO services for your websites to achieve better rankings in search engines and attract more visitors. Our long-standing experience in SEO, our quality and original content, our ethical and result-oriented work principles ensure the satisfaction of our customers. We measure, report and continuously improve the SEO performance of your websites. This way, we increase the conversion rates of your customers and grow your business.
What is SEO (Search Engine Optimization)?
SEO is the process of optimizing websites to achieve better rankings in search engines. With SEO, you can increase the visibility, visitor number and potential customers of your website. SEO covers the improvement of the technical, content and popularity aspects of your website according to the criteria of search engines.
SEO is one of the most important elements of digital marketing. People do trillions of searches every day to find products, services or information. Ranking higher in search results brings more traffic, conversions and revenue to your website. Also, SEO improves the user experience, brand awareness and credibility of your website.
How to Do SEO Work?
To do SEO work, we first analyze the status of your website. We evaluate and improve the factors such as the technical structure, content quality, keywords, site speed, mobile compatibility, structured data of your website. For this, we use various SEO tools.
After completing the on-site optimization of your website, we start off-site optimization work. Off-site optimization is the work of increasing the popularity and authority of your website by getting links from different sources. The sources you can get links from include social media platforms, blogs, forums, directories, news sites and so on.
When doing SEO work, we follow the current algorithms and guidelines of search engines. Otherwise, your website may be penalized or your ranking may drop.
How to Do Google SEO?
We use the tools and resources offered by Google to do Google SEO. The points you need to pay attention to when doing Google SEO are:
- We optimize your website according to Google’s Webmaster Guidelines.
- We use Google’s Search Console tool to monitor and fix the performance of your website.
- We use Google’s Keyword Planner tool to do keyword research and determine the words that your target audience searches for.
- We use Google’s Page Speed Test tool to measure and improve the loading speed of your website.
- We use Google’s Mobile Compatibility Test tool to check how your website looks on mobile devices and make necessary adjustments.
- We use Google’s Rich Results Test tool to test the structured data of your website and fix errors.
- We add appropriate markings to your website to benefit from the rich result features offered by Google. For example, star rating, site links, knowledge panel, local business features can increase the visibility of your website.
What is Technical SEO?
Technical SEO is the process of making your website easily crawlable, indexable, and interpretable by search engines. Technical SEO involves optimizing your website’s infrastructure and code. Some of the points you need to pay attention to when doing technical SEO are:
- We keep your website’s URL structure logical, understandable, and short. We use keywords in URLs and avoid unnecessary characters.
- We fill in your website’s meta tags correctly. Tags such as title tag, description tag, keyword tag determine how your website will appear in search results.
- We strengthen your website’s internal linking structure. Internal links are links that connect different pages of your website, making it easier for users and search engines to navigate.
- We check your website’s external linking structure. External links are links that go from your website to other sites. We make sure that external links are directed to quality and reliable sources. We also mark external links as “nofollow” to prevent search engines from following them.
- We create your website’s sitemap and submit it to Google Search Console. A sitemap is a file that contains all the pages of your website. A sitemap helps search engines crawl and index your website more easily.
- We create and edit your website’s robots.txt file. A robots.txt file is a file that determines which parts of your website can or cannot be crawled by search engines. A robots.txt file helps you prevent search engines from crawling unwanted pages and consuming resources.
- We detect and fix your website’s broken links. Broken links are links that go to non-existent or wrongly redirected pages. Broken links negatively affect both user experience and search engine performance.
- We take backup and security measures for your website. We backup your website regularly to protect it from possible data loss. We also secure your website with SSL certificate, increasing the trust of both users and search engines. We make sure that your website uses HTTPS protocol.
- User experience. SEO makes your website fast, mobile-friendly, easy to navigate, and understandable. This helps users stay longer on your website and interact more.
- Brand awareness. SEO makes your website rank higher in search results and be perceived as a reliable source by your potential customers. This contributes to your website’s recognition and recall.
- Competitive advantage. SEO makes your website perform better than your competitors and reach your target audience. This allows your website to increase its market share and become a leader in the industry.
- Conversion rate. SEO helps you attract qualified traffic to your website. Qualified traffic means that the people who search are interested in the products or services that your website offers. This increases the chance of your website making a sale or achieving another goal.
- SEO is the most effective way to get organic traffic. Organic traffic is free traffic from search engines. Organic traffic is usually the largest traffic source for websites and it is more quality and conversion-oriented than other traffic sources.
- SEO is a cost-effective marketing strategy. SEO is less costly than paid ads and provides long-term results. Unlike paid ads, the impact of SEO efforts does not diminish or stop over time. SEO also offers a higher return on investment (ROI) than paid ads.
- SEO adapts to user behaviors. SEO optimizes websites according to the constantly updated algorithms of search engines. This ensures that websites are presented in accordance with the search intentions and expectations of users. This increases user satisfaction and loyalty.
- SEO enables your website to continuously improve. SEO allows you to measure and analyze your website’s performance. This way, you can identify the strengths and weaknesses of your website and seize improvement opportunities.
What are our differences
from our competitors?
- We are customer-oriented. We try to understand the needs and goals of our customers. We offer them customized and affordable solutions. We are in constant communication with our customers and strive to ensure their satisfaction.
- We are quality-oriented. We carry out the SEO work of websites in a professional manner. We comply with the guidelines and ethical rules of search engines. We produce quality and original content. We provide quality and reliable links.
- We are experienced. We have been operating in the SEO field for many years. We have served customers in different sectors and scales. We have signed successful SEO projects. We closely follow the developments in the SEO field.
- We are result-oriented. We measure and report the SEO performance of our customers’ websites. We ensure that websites rank higher in search results and attract more visitors. We increase the conversion rates of websites and grow their businesses.
Our Workflow Process
Our search engine optimization process is comprehensively planned and carried out as follows.